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It was a moment that stood still in time and we just marveled at the Unforgettable and Helles Lager cans between the wrought iron and the sidewalk. And just like that we were woven into the fabric of Atlanta.
Avid Fans took WiFi hot spots to their limits and the Big Airstream of @mobileluxlounge seemed like it separated dimensions and generations of music and dance on either side.
In case you spent your entire life under a rock, we’re talking about The #CHI2ATL tailgate …
Where herds of people migrate to the hosting city in team spirit.
Where watching the game with a 15 second delay is ok, because anything is better than sitting in the same tent as your opponents.
Where the @justjerkcatering ladies with the jerk nachos pair their best with Moor’s Imperial Porter (which is fitting snuggly inside a Bears can warmer).
Deon Cole’s set was crazy (by the way, watch that new Netflix special) and the couple days before the tailgate were second only to the amount of love everyone showed.
The Chiv Moment was born … Kinky Knotti returned for some newfound opportunity … The “Crackhead Anthem” was found inside the lines of a popular song we all have known to mean something totally different.
Oh yeah, a good friend burst into flames in a superhero like style, then (as if it didn’t happen at all) was back to normal.
The dopest shit was the cohesion and understanding of the assignment … no egos, no personal pride getting in the way. Just 12 hour shifts of execution, 3 days in a row.
The most important memory was the feeling of family we had everywhere … outside or inside, old or new. CHI or ATL. For just a moment we felt the electricity of a new market adopting our brand and living out our message.
Shout out to the Gas man ⛽️
For more pics, visit Facebook or Instagram.